I am a commercially focused marketing leader with 15 years of global experience across telecommunications, insurance, media and entertainment. I build brands, drive growth, and create partnerships that deliver measurable results.
I am a commercially focused marketing leader with 15 years of global experience spanning brand strategy, demand generation, partnerships and customer lifecycle marketing across telecommunications, insurance, media and entertainment.
I operate across the full marketing mix, always connecting brand investment to measurable commercial outcomes. At Superloop I lead marketing across business, channel and customer functions. At Exetel, a separate consumer brand, I own customer lifecycle and retention.
Before that, I was part of the core team that launched ROLLiN Insurance and led NRMA Insurance partnership with Cricket Australia, two of the most talked-about brand campaigns in recent Australian marketing history.
Prior to Australia, I led marketing for Peppa Pig across Latin America, for Cartoon Network in the UK, and built my career managing major entertainment brands in New Zealand including The Block NZ and Married at First Sight.
I am seeking roles where marketing has a genuine seat at the commercial table, owning both brand and growth strategy, leading a team, and working closely with product and sales to drive measurable outcomes.
Particularly drawn to challenger brands, high-growth businesses, and companies undergoing brand repositioning or category expansion.
Built a new demand generation engine for Superloop business segment combining event-led pipeline strategy with targeted B2B campaigns. Developed a customer growth strategy to expand revenue beyond core connectivity products.
Secured and activated a naming rights partnership with Football Australia for Superloop residential segment. Integrated brand and acquisition campaigns across digital, OOH and community channels drove national awareness and customer growth.
Designed a phased referral and loyalty program for Exetel, a separate consumer brand from Superloop. The Seed, Structure, Scale framework combined lifecycle comms, loyalty incentives and peer referral mechanics to reduce churn and grow LTV.
Core team member conceiving, naming and launching ROLLiN, a culturally distinctive youth insurance brand. Developed integrated digital-first brand strategy across social, CRM, search and partnerships. One of the most awarded Australian brand launches in recent years.
Led strategic development and full campaign delivery of NRMA Insurance national Cricket Australia partnership, the brand strongest campaign in recent years. Integrated across sponsorship activation, broadcast media, digital and live experiences.
A commercial scorecard across 15 years of marketing leadership, from challenger brand launches to national sponsorships, demand generation engines and customer lifecycle programs.